top of page

Meet the Founder &

Chief Creative Engineer

Nice to meet you! I'm Giulia (pronounced "Julia"), the mind and hands behind HeartWork Communications. Originally from Padua, Italy, I moved to Lexington, Ky., at the end of 2011; I now reside here with my husband, two young daughters and our four-legged menagerie.

When my childhood dreams of becoming an equine veterinarian were thwarted, I turned to my second passion—creating things. In time, my love for animals and veterinary medicine developed a natural affinity between my work and the animal health industry, particularly the equine market.

Over the span of my career I have acquired a broad portfolio of skills that range from developing communication and marketing strategies to executing graphic design for digital and print use, video editing and more. I love pushing my limits and I believe we are never done learning and exploring, so I treat every new project as a chance to do (and become) more and better.

If this resonates with you, contact me today to talk about your next marketing adventure and how I can help you make it successful!

The hearts behind HeartWork Communications


Kronk was a prime example of "Foster Failure" and quite the mixtape of breeds: American Staffordshire Terrier, American Bulldog and Husky. This goofy boy was aptly named after the not-so-bright wannabe henchman from Disney's animated feature, The Emperor's New Groove. Our family lost this sweet face in 2022 after a heartbreaking battle with cancer. F**k cancer.


Leonidas is a retired Thoroughbred horse, registered with the Jockey Club under the name Golden Country. He's a Multiple Stakes Winner by Menifee with 35 starts under his belt and over $340K in earnings. In his career off the track, "Leo" is an eventer and shows under the name King's Landing (from the popular book series and TV show, Game of Thrones).


Lily alternates between Audrey Hepburn poses and moody teenager attitude. She loves ALL PEOPLE and knows no stranger. Or food she shouldn't beg for. This beauty is named after Lily Evans Potter, Harry Potter's muggle-born mother. 

bottom of page